I love printing as much as I love designing for printing.
In my years of experience as a Typographic designer, photographer, print supervisor and art director (So you know I have seen a thing or two) there is a phrase haunting me and making me question all the things I learned.
"There is NO future in printing design"
I can understand how those people came to that conclusion... It's the web advertising industry.
I have to put my opinion on the other side of the table.
I sincerely don't think that a printed ad and the impression it creates can be outmatched by a web ad.
The Web is a medium that has the biggest reach range of all the mediums available. But this advantage is a disadvantage against something that is printed. The web is meant to reach, not to gain trust. Computers and their problems can be really complicated sometimes and their scams are also known to the public.
The buyer, in order to buy, needs to feel safe, so the ad must gain their trust as much as it has to make an impression. Yet, we all know that there is always a risk when you first meet someone, even bigger when you pay that someone for a product.
In other words you need to meet in person and if that isn't possible, learn as much as possible about them.
So, this thought makes us question how much we can know about a product or a business through a website???
You can see if the site is beautiful, you can see if it is usable and in general in which characteristics the owner has put his faith in.
But then again you also have these benefits with something that is printed, but furthermore you can feel it with three senses, vision, touch, smell, hey I will add even hearing because you might even get some information on how the paper sounds when its torn.
In other words, paper(or material to be printed) is a medium that gives more information and gains more trust along with credibility.
My opinion is that the printing industry is in no danger because I believe that printed material and web are two parts of a whole and if any part is missing, you just don't get the desirable result.
So to all you advertisers around the world I have to say that reaching a lot isn't enough, you have to convince them with something solid, something they can feel and connect to.
Ioannis Marinis
You can also check our printing quality and ask us our full printed catalogue along with samples of our work for free: http://www.offsetcards.com/index.php
تعليقات
إرسال تعليق